![]() "The special sauce behind it is the data sensor itself," Gaudio says. By providing those features through a Bluetooth connection to a wireless headset, Gaudio says, he believes the miCoach Smart Run has "all the key elements that any runner needs."īy fitting the silicone strap with LEDs that shine through the skin, the sensor detects the reflections, and then pairs that data with the built-in accelerometer to run an algorithm that calculates accurate heart-rate data. Designers started with a clunky contraption that included a stride sensor, heart-rate strap, and wired headphones, but found that runners really wanted GPS, music, and accurate coaching without needing to carry a phone or tangle of cords. It's "a product that doesn't exist," Paul Gaudio, head of Adidas Interactive, tells PopMech.Īdidas says it took 18 months to perfect the fitness smartwatch. 1, combines GPS, Bluetooth, an accelerometer, and an optical heart rate sensor to creative a workout-tracking smart gadget. The $399 miCoach Smart Run touchscreen watch, launching Nov. Despite the slew of new wearable tech devices, including the hyped entry from Google, Adidas says it can offer something new.
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